About Irv Seff: Social networking is the force that’s driving real estate marketing today. There are agents out there that are quietly using Facebook, twitter, YouTube and many other social networking websites with the intention of driving you to extinction. Real estate agents that find it difficult or impossible to understand social networking are either doing nothing or are still relying on ineffective traditional marketing sometimes spending upwards of hundreds or even thousands of dollars a year with minimal results. Videos are better than pictures and with YouTube